Salman Khan showed up at Singh Is King's music launch is a big deal. NDTV was showing up this story for almost half an hour. Why the hell I care? Look at CNN or BBC news channel, its pure news and no masala stories. But as they all say it, everybody wants to sell ABC, Astrology, Bollywood, Cricket.
NDTV Convergence now has launched its website called NoGyan.com, a website which claims to offer news, views and analysis of unusual happenings in areas such as glamour, celebrities, sports, technology, spirituality, health and automobiles.
NDTV is planning to market this site using social networks such as Orkut, Facebook and Yahoo Groups. It also plans to create NoGyan ringtones and screensavers. Believe me, you will not get any "Gyan" with NoGyan.com and probably thats why the site is called NoGyan.com.
What's your take on NoGyan.com?
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