Information Madness

There you go again. Its not even a month for Web18 to launch its In.com - Horizontal Portal by Web18 Group where it has aggregated its different portal under one roof and called it "In.com". Now we have UTV planning to give a common indentity to all its digital properties.

UTV has designed a new logo that will appear across all the properties it owns. UTV also plans to launch a new portal for online music and videos. It will allow users to stream music and videos online. You won't be able to dowload 'em though. (don't worry..there will be some hack available after the launch to download those music or videos for sure).

The site will be launched in the next 10-12 days which will stream Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi and devotional music. United New Media Ventures has acquired 20,000 songs from various music labels such as Venus, Times Music and Lahari Music. The site will earn its revenue through advertising, reports AFAQS

TN Prabhu, chief operating officer, United New Media Ventures, says,

The idea behind the introduction of a common logo is to provide a synergy or common identity to our digital properties, especially when we are dong varied and multiple things.

So do you think UTV made a right step planning to launch music/video portal?