The website offers great insight to teen age girls who are going through a lot of physical changes. Many girls are shy and would not want to talk out this things loud. This website helps to answer those puzzling questions. I think the website name also is very appropriate for its content. It has all the information young girls would want to know like beauty advice, love and relationship.
The website also offers for dating advice such as what to do and don't when in date. The other cool feature i like is it also gives great tips on how to throw a fabulous party for your friends. It also has a whole section called "ask Nisha" who answers your any question. I think this is a great effort towards the teen age girl's concerns from Zapak & Whisper.
Commenting on the need for a 360-degree approach for the portal, Arun Mehra, CMO, Zapak.com, said, “A brand is something which is in the minds of our consumers. In order to maintain connect with our consumers, we should use all the various touch points available. Experiential marketing is one such method through which we can establish connect with our TG.”
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