Information Madness

The Chennai-based FMCG major CavinKare on Thursday announced the launch of its new Web site Spinz.in, a social networking portal, to promote one of its brands Spinz.

The company has three products — talcum powder, deodorant and perfume — under the brand Spinz. According to Mr Ramesh Viswanathan, Executive Director of the company, of the Rs 600-crore talcum market, Spinz is the second, not counting the baby talc category, with a share of 7 per cent. Ponds is the market leader with a 45 per cent share.

 

The site is fully flash based. Now we are seeing companies launching microsites to promote their products in the name of social networking !! I am telling you.. this term "Social Network" is killing me now. 

 

via: TheHindu