Social media is a good inbound marketing tool that allows business teams to interact with their prospects and cater to their customers by generating leads. This is a good demonstration of an effective use of social media for lead generation. To make sure your business is using social media to boost its lead generating efforts, you have to check out that you're not making any of these mistakes.
7 Ineffective Ways to Generate Leads from Social Media
1. Not being where your target customers are: It’s not important to maintain a presence on just any social media network to engage with current consumers; you have to be where they actually are. If you are posting content blindly to Twitter, but members of your target market aren't present there, what’s the point?
2. Not providing valuable content: If you’re just pushing out content about your product, people will not want to engage with it. Rather than product-focused content, focus on content rich with tips which can help to relieve your target customers' points of concern.
3. Not using calls-to-action or sharing targeted links to landing pages: Don’t just say you have a great blog or that your fans should check out your latest eBook; link to it, and use an attractive call-to-action to do so.
4. Not leveraging social media real estate: When people visit your pages on social sites, they probably want to learn more about your brand and its offerings. On Facebook, you can provide as many links as you would like in the Info section.
5. Not integrating email and social media: Social media are great friends, not enemies. You should promote your presence on social media sites through buttons on each email as well as share links to email opt-in forms for social followers to sign up to be a part of your email database.
6. Not displaying highly visible social share and follow buttons: So you have your website and all this great content, but can people easily share it? Be sure to place easy-to-see- and-use and follow buttons on all your content to increase its reach.
7. Not analyzing the effectiveness of your social media efforts: You may be on the latest social platforms, sharing some interesting content, listening and engaging with your potential audience, but how do you know if it is working out as well as you want it to?