Just came across this post while browsing the internet. Thought I would post a comment here since I work for iTalkies and know their model.

With the iTalkies model you can rent movies for as little as 20 cents a day or in the 1 DVD at a time plan, for 30 cents a day. Its actually quite innovative. So for as little as 60 cents (3 days) you can watch a movie. That is acutally cheaper than most DVD rental stores + the prints are guaranteed originals.

There are no hidden charges or fixed monthly fees. The monthly charges are automatically prorated based on your usage of the serviec. The plans guarantee that you wont be charged more than a certain amount. Its an ideal mechanism for budget concious people.