BM has created new engagement campaign, an online initiative called ‘Biwi Ho To Aisi’, in collaboration with WebChutney, where users who visit the website (www.biwihotohaisi.com) can choose a virtual wife, who will then interact with them over the phone through the day to make it feel like they’re actually married.
Biwi Ho To Aisi’ (BHTA) offers individuals a flavour of married life whilst allowing them to relax from the busy work schedule as they get a partner to share their normal day-to-day routine.
Essentially, one chooses from one of four virtual wives and select the messages one wants her to say over one’s cell phone, along with which days one wanted the calls, and at what time. So, a prospective bridegroom can have “talkative and bubbly Milli Chulbulli” or , “Bijli Thakur, the dominating, bossy, control freak”.
The next step is to decide whether “she” will call in Hindi or in English, and then choose between reminders like “wake up calls”, “something important call” in the afternoon, or even a call for comments on soaps in the evenings.
So if you want the marriage experience before actually getting married, check out this site http://biwihotohaisi.com/
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