The portal, called www.efreshindia.com has been designed by a private company and aims to empower Indian agriculture, said an official release.
Based on a food chain concept, it creates connectivity between the suppliers and the buyers through a trading platform.
“The portal will help increase farmers' income through increased agricultural productivity. It will especially focus on North-eastern States. Initially available in English and Hindi, soon Marathi, Telugu, Gujarati, Kannada, Tamil and Bengali versions will also be available,” the release said.
Speaking at the launch, the Minister urged upon the portal operators to take this facility to the Panchayats also as the farmer functions only through Panchayats.
He suggested that the e-portal should also contain information regarding the connectivity of the farmer to the market and the cold chain available to him.
“We are wasting Rs 30,000 crore of agriculture produce every year, because farmers do not have access to information,” he said.
The portal has been developed by IL&FS Education and Technology Services (IL&FSETS), while Dutch company eFresh.com BV has given the linkage to the international portal.
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