It looks like Research In Motion has created a huge buzz in the world of communication and among their staunch loyalists last week with the launch of their new devices, BlackBerry 10 models. RIM is going ahead with the Indian apps developer community to build feature rich apps. Will this move resurrect the company in a market which has been recently dominated by Android models and Apple designs?
RIM is playing its cards on a deck filled with competition to stay alive in the smartphone industry. The market share has mostly been filled up with Apple and Android devices. Last week, RIM introduced two new smartphones, the BlackBerry Z10 which is an all-touch phone and BlackBerry Q10 which is a touch phone with a physical keyboard. The Canadian leadership is confident that RIM is probably making the right moves in the market. Even though the market seems to be filled with the iPhone and Android users, RIM has gone all out with its marketing strategy by the simultaneous launch of the new devices and platform in New York City, Toronto, London, Paris, Johannesburg and Dubai.
In addition to the launch, RIM is looking to draw in many more applications with the philosophy that apps are the direct link between a company and its clients. Right now, it is lagging behind Apple and Google in the apps world. However, there is much buzz in the market about the battery life of the new devices from BlackBerry 10. RIM has also set up the Rubus Labs which is a BlackBerry Innovation Centre in Start Up Village at Kochi in India as an encouragement for the apps developer community.