Information Madness

Apple is releasing new media player program, `iTunes Match’. It is a new version of its media player program, adding the long anticipated scan and match service for music iTunes Match. This feature, which is included in iTunes 10.5.1, can scan the library of a user to find music and match that music to the content available in an iTunes Store.

When it finds a match, the users do not have to upload the music and they can listen to the music anywhere, even better quality versions, on any devices that are running Apple’s iOS operating system. Music that does not match is automatically uploaded.

Users can now store up to twenty five thousand of their own songs in Apple’s Cloud server with a subscription fee of $25 a year. The iTunes Match has been currently made available only in the United States of America.

The iTunes Match was earlier introduced in the month of June in preview along with Apple’s iCloud platform. The company’s cloud server was enabling the users to sync their files and content among Apple devices. Apple got the nod from all major music labels unlike Amazon and Google. It allowed Apple to keep only one copy of each song in its cloud server, eliminating the uploading work for users and cutting down redundancy for the servers.

This release is ahead of Google’s music push. It is likely to hold an event soon for the debut of Google Music.