Information Madness

Google Adwords is going to let you track calls made from mobile handsets to your business after the users have tapped the phone number on your website. Most business organizations don’t want to pay for marketing that they can’t assess. You will now be able to track clicks on your phone number with this feature by Adwords campaign, ad group or a keyword which puts you in charge of some important information. This is actually quite useful as you find out the ads that made customers call you.

Google is going to help to sell more of its `click to call’ ads that will be served to cell phones. If you are in a competitive local industry and your ad pops up but your competitor’s does not, then you are very likely to grab that local customer than your competition is.

Google and the Mobile Market Association have launched a resource at OurMobilePlanet .com to help users to identify how consumers are using their smartphones. The surveys targeted users around the world who accessed the web from their smartphones. The actual idea was to show businesses just how many consumers were making relevant searches for business using their smartphones. It has been identified that 52% of mobile users who found a business online visited that site in person.

Listings in local business directories and a website are the price of entry to the mobile consumer and basic sites can be created quite economically. You have to make sure that your company phone number is on the footer or somewhere on every page of your mobile website to optimize your business for mobile use.