Information Madness

The first of the smartphones based on Microsoft’s Windows Phone platform – Mango edition is launched in Tokyo on Wednesday.

It is the first of the many models Microsoft is planning to launch in just a few months on from now and establish its place in the Smartphone segment.  But one remembers that Microsoft had the same expectation from the Windows Phone 7 platform it released with the same expectation but the results were disappointing.

The Windows Phone 7 platform which replaced the Windows Mobile and came up with thousands of apps and had good reviews of many of them could not shine because of the success of Android devices and many updates to Apples iPhones. In fact, it so emerged that Microsoft lost its share in the mobile sector far from improving it with the new platform.

In the first quarter of 2011 Microsoft could manage a share of mere 2.7 percent of Smartphone sales but just a year before in first quarter of 2010 it had a market share of 7.1 %. Even in terms of gross number of handsets sold the number dropped from 3.9 million to 2.8 million when new OS was introduced.

There is no doubt that Microsoft has taken it very seriously and done lot of improvements to the old platform. Mango is Windows 7.5 version, and is coming with 500 improvements to the old platform. One of these is the email with Conversation View that facilitates the working on lengthy emails easy.  There is also a Threads feature that integrates instant messages, text and Facebook chat with faster browsing made possible.

With powerful features, Mango is sure to make the tide turn towards Microsoft.