Information Madness

BizShup is a service that is launched for a small business by a Gup Shup, Twitter-like service, in India and it is accessed through SMS. The new product allows small businesses to send messages produce mobile campaigns to the network’s 45 million members on the fly.

SMS GupShup was launched in April 2007 and it was observed that many advertisers and brands were looking forward to make transactions with Indian consumers. On the basis of location and community business can target users. Advertisers Platform advertisers include Pepsi, eBay, Microsoft, ICICI Lombard, Cadbury, Vodafone, Ford, Nokia, Maybelline, Dell, Puma, Kingfisher, ING Financial and Sun Microsystems.

Bizshup is estimated at small businesses who expect to advertise to the users of network. A group messaging platform for business is provided by the business tool which allows them to form groups, create ads, send messages and track analytics. Also businesses can produce a SMS campaign from a mobile device, at scale on the fly.

For instance, people that owns a business can use a ‘Keywords’ characteristic to obtain new consumers; all you have to do is to define a keyword and then associate a phone code to it. For example,“SMS ice cream to 9220092200 to get handsome discounts.”The users who send ice cream to 9220092200’will get added to the customer's list.  Also the coupons that can be redeemed can be distributed by the business owners. As reported, BizShup has already run many different campaigns for testing the service.

As Twitter and Facebook will grow continuously in the country SMS GupShup will fare. Along with the mobiles more customers are using internet, they will definitely gather to these networks. No doubt, SMS GupShup absolutely has done a fairly good job of executing advertising in the the social network based on SMS. Thanks to these revenues as revenue grew in 2010 by over 400%.