Customers can download free content from the vast music library, which includes more than 1.5 lakh songs in different languages such as Tamil, Telegu and Bengali as well as a myriad of styles like famous Bollywood hits, Indi Pop, Bhangra and Western Rock.
M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India, said, "Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24x7 music stations. Catering to this segment’s consumption of music, this service will be offered to Virgin Mobile customers free of cost. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE.”
For accessing the service, all GSM Virgin Mobile customers just need to dial 586865, which is chargeable @10p/sec.
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