Rediff.com today launched a new social content-sharing website, iShare - to publish and share videos, music and photos. Tarun Mehra, a marketing head of Zee TV was present at the luanch.
Ajit Balakrishnan, chairman and chief executive officer of rediff.com said, "Increasing usage of mobile phones with digital cameras has changed the way users consume digital media. We believe that iShare will provide users a context to connect and enjoy a more comprehensive multi-media entertainment experience on the Internet creating new opportunities for our partners to reach out to their audience."
Ajit Balakrishnan, chairman and chief executive officer of rediff.com said, "Increasing usage of mobile phones with digital cameras has changed the way users consume digital media. We believe that iShare will provide users a context to connect and enjoy a more comprehensive multi-media entertainment experience on the Internet creating new opportunities for our partners to reach out to their audience."
He offered to share advertisement revenue with whoever wishes to showcase his product. "We can sell these product with the help of our marketing unit and share the revenue," he said.
But what surprised me is his statement below. "We can put you on to 50 per of 22 million users in 30 days which no other site can do," !!! Good luck with that. On what basis he is claiming to get 50% users within a month ? The site is not a bombshell. Its the same old concept. There are zillions of websites offering the similar content-sharing platform.
Anyways, looks like Zee TV has agreed to provide multimedia content to the site. So lets see how iShare gets 11 million users within one month.
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