When the call initiator wants to receive the advertisement, he has to dial the ‘advertisement request code’ followed by the number he is calling. And in case, the caller dials the phone number without using ‘advertisement request code’ the exchange will connect the call directly without the advertisement.
R Sivakumar, managing director of Airvoice Infocom Erode Pvt Ltd disclosed to CyberMedia News that the development of the software was done in USA.
The company is planning to launch its HapAd beta test in India by early 2008 and will go for full services in mid 2008. According to R Sivakumar, mobile advertising market in India is estimated at Rs 987 crore and the company is aiming at revenue of about Rs. 2200 crores by 2010. The comapny is also planning to establish its own offices in Delhi, Mumbai, Kolkatta, Chennai and Bangalore.
The Company also has plans for video advertising as their future plans. They are aiming to raise Rs 100 crores through VC. Airvoice is in talks with different cellular service providers for their product.
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