ICICI Prudential Life Insurance has launched a new website to educate and inform consumers/customers about unit linked insurance plans (ULIPs).
The information provided by the site includes an introduction to ULIPs, the type of insurance plans a consumer can opt for, the charges a consumer has to pay to get insured and steps to choose the right insurance plan. A glossary of insurance related terms is also available. Besides, the site offers insurance and retirement plan calculators and a ULIP related quiz and poll.
The website is called AboutUlips.com. Speaking to afaqs!, Paurush M Sonkar, brand manager, digital initiatives, ICICI Prudential Life Insurance, says, “The site has received 8,500 visits and the average time spent by a visitor on the site is five minutes. On an average, users, who arrived on the site through a search engine, stayed there for 11 minutes.”
So now you know where to go when you want to know anything about ULIPs...
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