Information Madness

I have not seen that many product review sites in India except MouthShut.com. MouthShut basically covers everything starting from a website to restaurants, hotels, airlines, car review etc. There is a special need for a review site for electronics/gadgets/digital stuff. Site that can give us Cell phone review, pda phone review, voip review, software review etc. 

Cobaan, a privately funded start-up based out of Gurgaon, India  has launched its first website called ReviewGist.com to focus on product reviews. ReviewGist aggregates review information for different products from various trusted review sites. The site extracts subjective opinion from these aggregated reviews. The extracted opinions are then combined together to present you the unified gist. Furthermore, these opinions are also rated to give you aggregate rankings. 

Here is what I think about the site. First of all I am assuming that they are planning to focus on the Indian market. If not, they are competing against quite a huge market where there is CNet reviews, epinions, ConsumerSearch.com and many more. If their focus is only on Indian market, it might bring them into probably top 10 websites that gives products reviews.

Now comes the reviews and price list. It surprised me that they are showing prices from sites that are outside India and the prices are shown in USD. While fetching reviews from different sources (outside India) still can make sense for Indian consumers, it would have been better if they could show the prices from Indian online shopping portals like BigBazaar, Sify Shopping, Rediff etc. Ultimately the Indian consumer is going to buy a product from the sites that operate within India.

So I am consfused about their focus. Do they really want to go global or they want to be local and be on top?

Tags: {technotags keywords="ReviewGist|Reviews|Product+Reviews|India+Reviews"}{/technotags}