Information Madness

Nintendo Company is going to release four new Mario related games for its 3DS handheld game console. It is also going to release many of its own new titles and also those from third party software makers for its struggling new game machine to revive its appeal. Nintendo is also going to update the handheld game console’s hardware for its camera to take 3D movies.

Nintendo had slashed the price of the 3DS by up to 40% due to very weak sales. The 3DS conference is coming a month after that and is open to journalists, investors and people in the video game industry. The machine was launched on 26th February this year and this markdown in under less than half a year was an extreme drastic measure that was focused at getting a broader user base for the new hardware system.

The price cut was applied on 11th August in Japan and was subsequently brought into effect in the United States of America too. Immediately after the price cut, the sales of the 3DS took off but now the overall effect is cooling down. At the press conference in Tokyo, Nintendo put all its focus on the 3DS games and has informed that it will be unleashing the next Monster Hunter 4 game for the 3DS portable hardware. It is going all out to prepare a whole array of video games for the holidays in an aggressive strategy to make up for the lost time from the sales delay of the 3DS portable machine. The Christmas and New Year season will be an acid test for the 3DS portable unit as game companies tend to make up more than half their annual sales during the year end season.