Information Madness

Philips has been in hiding from the Indian mobile phone market since the past five years. Now, it is returning with the introduction of its Xenium phones for the lower and middle mobile phone segments. The Dutch Company’s phones will be distributed in the Indian market by Chinese Shenzhen Sang Fei Consumer Communication Company that had bought Philips’ mobile phone business long time back and still continues to have the rights to its branding in markets like India.

This Chinese firm makes the cell phones for Philips at its Shenzhen plant that has a capacity of over fifteen million phones. Philips is very confident about the Indian market and expects to reach sales of a million units in the next six months. Philips is a trusted brand in India and these estimates can be pushed. Philips is also planning to bring in its 3G and smartphones by next year and they want to look at backward integration by entering into the services segment in developing applications for mobile phones.

After the success of companies like Sony Ericsson, Nokia and Samsung, there has been a trend lately of consumer electronics companies trying to penetrate the mobile phone market in India. LG has also recently entered the mobile phone market (LG Cookie Prep) which is currently dominated by Nokia. Shenzhen Sang Fei Consumer Communication Company of China is also trying to set up a manufacturing plant in India once it achieves a sales milestone of five million units of Xenium phones of Philips.