Honda has decided to enter the mass market category in India this month and is planning to introduce their Brio. Honda is confident that they have built a small car that is fit enough to battle it out in the cut throat premium hatchback segment in India. In this segment, the demands of the customers are so huge that a car maker will have to give its best to meet every single demand. Honda will have to bring its unique distinct selling point.
Honda Brio is a type of car that has been designed for markets such as India. Many preliminary studies have been carried out earlier in India for the car. These studies have started a few years back when Honda went through various surveys all across India to find out about the audience needs and also to gain a good understanding on what exactly they will have to build from scratch. Honda’s representatives went across the country and met a lot of people who fit the demographic needs of aspiring to own a premium hatchback.
Honda has also conducted studies in terms of buying patterns as well as getting a good look at the lifestyles of potential customers. Honda has checked out competition and drove those cars, assessed their place in the market and checked out those vehicles to determine the common problem areas that customers usually find with such kinds of models.
Honda Brio seems to have the right elements in place to make it more visually appealing than its closest competitors. The sculpted hood, large headlights and the large Honda logo point out towards a car that is built with purpose.