Information Madness

In July 2010, Opera Mini had over 62.3 million users, a 4.8% increase from June 2010. Since July 2009, the number of unique users has increased 114.3%. Also Female Mobile Web Users increasing now.

Those 62.3 million active users viewed over 29.6 billion pages in July 2010. Since June, page views have gone up 8.5%. Since July 2009, page views have increased 146.3%. In July 2010, Opera Mini users generated over 445 million MB of data for operators worldwide.

Since June, the data consumed went up by 6.9%. Data in Opera Mini is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 4.1 petabytes of data in July. Since July 2009, data traffic is up 138.1%.
Kenya joins the list of top 10 countries for Opera Mini users, replacing Nigeria. The current top 10, in order, is: Indonesia, Russia, India, China, Ukraine, South Africa, the United States, Vietnam, the United Kingdom and Kenya.

In just two years, the number of women on the mobile Web has risen 575%, according to Opera’s State of the Mobile Web Report, published today. South Africa leads the world’s push for gender equality on the mobile Web, with women accounting for nearly 44% of mobile web users.

Using data from the top 10 countries, we estimated the global ratio of male to female mobile Web users to be 77% (male) to 23% (female). Two years ago, the ratio we reported was 88% (male) to 12% (female). While male users still clearly outnumber female users, females on the mobile Web are increasing at a faster rate — catching up to their male counterparts. Between May 2008 and July 2010, we estimate that the number of male users increased by 233%, while the number of female users increased by 575%. Looked at another way, the percentage of female users nearly doubled (from 12% to 23%) in that time period. This seems to indicate a trend towards greater gender equality when it comes to mobile Web browsing.

South Africa has the most female users (43.5%), followed by the United States (35.6%), Russia (32.4%) and the United Kingdom (31.5%). India has the fewest female users (4.0%), followed by Nigeria (5.4%), China (11.6%) and Vietnam (17.9%).