Information Madness

Facebook is making its new Timeline layout to all user profiles. Business pages on Facebook are not affected and your company can take advantage of this move. The Timeline is a change to the format for displaying content on Facebook profiles. It makes the Facebook content more attractive and it lays the entire history of a user’s Facebook posts in a chronological order that makes it easier to browse to earlier material. The new layout will be a welcome change to Facebook business pages in several ways.

Businesses can take advantage of Timeline’s features to build up on brand recognition and word of mouth marketing. By featuring your company on Facebook’s Timeline profile, you can maximize your exposure on Facebook.

There is a large banner image featuring at the top of the Facebook Timeline. The cover art is different from the picture associated with the Facebook profile. The image is displayed in a smaller thumbnail superimposed over the bottom left of the cover art.

Most people would like to post a picture of their kids, their family or images of nature. This is a prime location actually to show off your business. You can use an image of the company logo, a picture of the business or a team picture of your employees. You can make sure that the business name or logo is in plain view of people.

You can also offer some incentives to your employees if they are willing to show off your business on their Timeline profile.  You can also create paper business cards that will feature your Timeline cover art. Tagging photos also can be a very effective way to promote your business.