Information Madness

Trapit is a startup that will personalize content with the same artificial intelligence technology that runs Apple’s Siri. It is launching its public beta. In the month of June, Trapit was introduced as a system for personalizing content that is based on keywords, URLs (Uniform Resource Locators) and reading habits.

Trapit is describing itself as a `Pandora for Content’. By using its artificial intelligence technology, Trapit can identify related content based on contextual data from more than fifty thousand sources.

Trapit came out of the two hundred million dollars project known as `CALO’ (Cognitive Assistant that Learns and Organizes). It was the largest artificial intelligence project in the history of the United States of America. It was funded by DARPA (Defense Advanced Research Projects Agency) which is a division of the Department of Defense.

Trapit has been working hard to revamp its discovery engine. The biggest change is its shift towards search. Trapit now features a search bar on the top of the page prominently. A search for a topic returns with traps or results with content and articles related to that topic.

These traps will get smarter as you go on clicking on the articles and vote up or down content within them, improving their relevancy over a period of time. Trapit has been giving a lot of thought on the usability of the site. It has added a real time activity feed that makes it easier to find the latest articles within a specific trap.