Marketing Management : A South Asian Perspective , 13th EditionThe 13th Edition of Marketing management by Philip Kotler remains the bestselling textbook in the field because it continues to reflect the latest changes in Marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
Features of 13th Edition
New: Rural Marketing memos in each chapter that provide tips and suggestions at all stages of marketing to rural customers, as well as directions in dealing with various marketing decisions.
Features of 13th Edition
New: Rural Marketing memos in each chapter that provide tips and suggestions at all stages of marketing to rural customers, as well as directions in dealing with various marketing decisions.
New South Asian Perspective through new cases from south Asian countries that discuss a variety of aspects, including the socio-economic characteristics of urban and rual consumers, demographics, and socio-cultural nuances.
New Access to the cases of all the international versions of Marketing Management including the USA, China, Middle East, Europe, Africa, Australia, and Canada.
New Breakthrough Marketing boxes to highlight innovative and insightful marketing accomplishments by leading organizations.
" Holistic Marketing" coverage exploring the emerging concepts that everything matters in marketing: internal marketing, integrated marketing, relationship Marketing and socially responsible marketing.
A Modular organization, focusing an preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity and to give instructors greater flexibility.
Universal applications, including products and services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, and low and high-tech industries.
New Access to the cases of all the international versions of Marketing Management including the USA, China, Middle East, Europe, Africa, Australia, and Canada.
New Breakthrough Marketing boxes to highlight innovative and insightful marketing accomplishments by leading organizations.
" Holistic Marketing" coverage exploring the emerging concepts that everything matters in marketing: internal marketing, integrated marketing, relationship Marketing and socially responsible marketing.
A Modular organization, focusing an preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity and to give instructors greater flexibility.
Universal applications, including products and services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, and low and high-tech industries.
The 13th Edition of Marketing management by Philip Kotler remains the bestselling textbook in the field because it continues to reflect the latest changes in Marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
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