Information Madness

Mobile Marketing is a very fast growing field and mobile commerce market is currently worth approximately $2.5 billion and that number is expected to double each year for the next several years.

This clearly showing that it'll soon make leads on Internet Marketing. This report was estimated by eTail 2010 social media and mobile commerce summit.

According to Scott, president of Weblink Marketing, "When two of the most successful companies in the world are both vying for the same mobile advertising network, you better take notice".

He also referring to Google’s acquisition of Admob, a mobile advertising network. Apple had initially expressed an interest in Admob, but Google beat them to it. Apple followed with its own purchase of Quattro wireless,also a mobile advertising company. According to Scott, "We at Weblink Marketing are paying close attention to a multitude of companies that seem to be positioning themselves to cash in on the mobile marketing wave and will be following their lead"

Though mobile advertising industry is currently tiny compared to internet advertising, the intense interest of these two companies suggest that we will see a tremendous growth in the Mobile advertising market.

Mary Meeker, an internet analyst at Morgan Stanley, predicts that within the next five years "more users will connect to the internet over mobile devices than desktop PCs". Considering Mary Meeker was covering this subject when Morgan Stanley was the underwriter for Netscape’s initial IPO offering in 1995 and was also present when the brokerage firm helped launch the Google IPO, she should be an expert at spotting trends.

All of the current indicators point to an explosion in the Mobile Marketing world. It has also predicted that the smartphone will soon take over the laptop and pc. All these terms are in favor of Mobile Marketing.
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