Information Madness

Lava International Ltd, one of the mobile handset brands in the India introduced a new alpha keypad phones. Lava Mobile is a world’s first Alpha Keypad Phone.

This innovative key pad is neither traditional Multi-tap nor QWERTY; instead the keys are arranged in ABCD order to provide convenience for the users.

After months of market research and rigorous trials, Lava has succeeded in converting a consumer insight into a path-breaking innovation called Alpha keypad. Lava Mobiles has introduced this new keypad in its new B2 & B5 handsets. This is the first time that any mobile handset player has been able to offer an option to make life simple for a large segment of mobile users, who were not familiar or comfortable with QWERTY or Multi-tap keypads.

While introducing the innovative Alpha Key-pad, Mr. SN Rai, Co – Founder & Director, LAVA International Ltd. said "Lava always endeavored to introduce consumer insight driven innovations, which make people’s life simple. It took months of rigorous research and consumer trials to conceptualize Alpha keypad. We feel Alpha keypad would further redefine the mobile phone market in a big way."

According to Lava Mobiles, the concept behind Alpha key-pad phone is to make texting and e-mailing easier and faster. India has the largest number of people using sms and the Alpha keypad will go a long way to empower a very large segment of mobile users another benefit is to provide a user-friendly experience to increase adoptability of full key-pad phones at faster pace.

LAVA B5 Specification:

~ABCD Keypads with  QWERTY looks, Dual SIM, 2.2’inch QVGA TFT,E Mail support.
~JAVA,MP3, MP4, FM,2Mega Pixels Camera,1400mAh Battery,Bluetooth.
~Memory – T Flash Card support upto 8 GB,3.5mm universal audio jack.

The handset is preloaded with mini Opera, Nimbus, Skype and MSN. Lava B5 comes enabled with JAVA, Bluetooth and 1400mAh battery. It offers a 3.5mm universal audio jack. Lava B5 mobile phone is available at a price tag of 4,399 in the Indian market.

P.S:- I am not sure how comfortable the users will be with Alpha keyboard. Most of the QWERTY keyboards are similar to what you use as your regular keyboards. Now that people are used to find keys at their regular places, would it confuse them more with a completely different layout?