Information Madness

Canon presented a Wonder camera from the future at the World Expo 2010 in Shanghai. The Canon Wonder Camera concept is combining unspecified awesome resolution, photo and video capture and a single zoom lens for all situations. Everything in the view of the Canon Wonder Camera would be in focus and the user can choose a still image from any area. There are no technical specifications of the Canon Wonder Camera concept released. It's is just a glimpse into what a camera might look like in 20 years. Those technologies are all part of the Wonder Camera, still image and video imaging are combined – with such massive resolution, you can simply pick out the exact still image you

want at any time, because Canon claims to have a proprietary technology that enables everything in every frame to be in focus at all times. With video capturing everything in perfect focus, and over time becoming cheaper and all pervasive, will still image photography become democratized and immensely popular, or redundant?

If the algorithms of a camera such as imagined by Canon’s concept capture perfectly exposed images in perfect resolution at all times, then every frame of every video will contain countless perfect still images. Will the law of supply and demand devalue the currency of professional still image photographers? Should wedding photographers start upskilling now if a camera such as the Wonder Camera can make capturing perfect renditions of reality within the skills of anyone? Will still photography become an irrelevant artifact of artistic endeavor whose time has come and gone because something better and easier has come along – like calligraphy – everyone has a pen and paper, it’s just that no-one does it anymore because we’ve found a different way to communicate.

The vision of the Wonder Camera means you can zoom in now, or later to see what you’ve captured, and every time you depress the button, you’re capturing a seemingly infinite amount of information. Given that the capabilities being demonstrated are set 20 years into the future, and they were demonstrated very convincingly, and that Canon had actually shown some of its IP in forecasting what it thinks the product of the future will look like, its amazed that this whole exercise ever took place as it gives everyone else a target technology to aim for.

The Canon Wonder camera was also networked and capable of high wireless speeds. intelligent post-production and high-speed networking capabilities tending towards the capabilities of an outside television broadcast van. Canon is the world’s largest camera company. Two years ago Nokia, the world’s largest mobile phone manufacturer claimed it was the largest camera manufacturer in the world because its mobile phones included more cameras, in units, than any other.

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