Information Madness

While every sector in India is going Hi-tech, why not religiousfestivals? Next time when you are waiting on a bus stand for your next bus, you might get a message from Cycle Agarbatti regarding the available downloads for Ganapati Mahotsav.

Team Mudra, along with its OOH arm Primesite, turned six bus shelters and a hoarding in Mumbai into mini-pandals, decorated with cut-outs of the Ganpati idol and audio tracks of aartis being played twice a day. The brand's incense sticks are also being burnt from 8 am to 9 pm.

These Shelters include the one at Dadar Plaza, the one at Prabhadevi (near Siddhivinayak temple, the most popular Ganpati temple), the third near Worli's Peninsula Corporate Park, one near the Andheri station, one near Chembur's Shoppers' Stop and the sixth, near King's Circle, Sion. The billboard is at LJ Road, near the Sitladevi Temple.

One of the bus-shelters has been made Bluetooth-enabled. Mudra's technology partner, TELiBrahma, installed the Bluetooth device in a chemist's shop behind the bus shelter.

The entire area within 100 meters of the bus-shelter is a blue-zone. With opt-in permission marketing, anybody can download more than six Ganpati wallpapers, one ring tone and two videos, audio tracks of the Cycle Agarbatti radio spots and even TV commercials on their mobile handsets.

via:AFAQ