It has changed its header at the bottom of the page for the search word "World Cup" where the user clicks to change the page. The change that has been made is the familiar word “Goooooogle” has been replaced with “Gooooooooal”.
On doing Google search for related keywords like "soccer," "world cup soccer," and some other related to World Cup you see the normal and familiar “Goooooooogle” will be shown at the bottom of the search page. So, it would seem that, at least based on my experience with Search, only the "World Cup" query will reveal the Easter egg.
The change in the search page is not the only thing that is done by Google for the soccer fans; it also released the Street View images of the entire stadium in South Africa where the World Cup is going to be played. The touristers who visit the South Africa can view the newly created tourism map in the Google Maps for the places where they wish to visit.
Google Goes FIFA World Cup Crazy
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