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BoxTv.com Falsly Advertising Live IPL Streaming?

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Have you ever used BoxTV? BoxTV is an instant streaming service from a Times Group, a Times Internet Venture.

They started out last year and provide unlimited streaming of hollywood and bollywood content for $4.99/month

What stuck me today was they sent an email claiming to have live streaming of IPL Cricket matches on BoxTV.com. So out of curiosity, I visited the URL provided www.boxtv.com/ipl/ but to my surprise, it actually redirects to TimesOfIndia's IPL Cricket landing page.

So is that a false advertisements from Times Of India to gain new members to BoxTV service? BoxTV is not providing any live IPL Streaming!! Its just a redirect to one of your own internet property.

Here is the Redirect Checker results for www.BoxTV.com/IPL/

Checked link: http://www.boxtv.com/ipl/

Type of redirect: 302 Moved Temporarily

Redirected to: http://timesofindia.indiatimes.com/sports/ipl?loc=1

So what's the deal?