Information Madness

Fashion TV, the most controversial channel for India has recently entered into partnership with Hungama Mobile to provide its content to millions of mobile users in India. Mobile users across India will be able to download exclusive video clips as well as interactive content on fashion and lifestyle from FTV on their mobile phones.

At the same time, FTV also has launched its content online on their India centric fashion portal FTV.co.in. This site will host community features, exclusive videos, designer sections, fashion news and interactive features like games etc. 

The mobile content would be made available across various categories as images, videos, ring tones, games and many more exciting features. The exclusive tie up will enable the Indian consumers and fashion lovers to download exciting and fun fashion videos, models and designer profiles, photo shoots, and fashion tips by FTV.

How to download the content of FTV

On Airtel, Vodafone, Tata, BSNL, BPL and Reliance, You can access FTV content directly through the operator portals across all the carriers listed above. You can send an SMS 'FTV' to 54646.

Press release and all the news sites have mentioned about the mobile portal for FTV @http://mobile.ftv.co.in but the site doesn't exist. Instead you can get to the mobile site via http://www.ftv.co.in/mobile.php. 

I tried the FTV India website and I found that the videos are with low quality and also buffers a lot. The experience of watching those video clips on their website was not that great. But still its a good step from FTV to provide their content to users online for free.

If you are not aware of this, you can watch FTV online for free here and here.