Information Madness

Yahoo has announced an extended partnership with Sony to bringing TV Widgets to Sony BRAVIA LCD TVs to more than 100 countries. “With the Yahoo! Widget Engine already available in millions of living rooms globally, today we’re announcing an expanded partnership with Sony, bringing TV Widgets to Sony BRAVIA LCD TVs in more than 100 countries,” Yahoo announced.

 

According to yahoo, “In our earliest days of bringing the Yahoo! Widget Engine to TV, we knew that we had a compelling product to address a rapidly growing market of more than 70 million consumers that interact with Internet content while watching TV. Addressing this consumer need also creates an economic opportunity for TV manufacturers, publishers, advertisers, and our more than 7,000 registered developers,”.

Launched in January 2009, yahoo has distribution partnerships with five of the top 10 TV manufacturers around the world, including Sony, Samsung, LG, VIZIO and HiSense. As increase distribution and reach the broadest audience possible, also partnered with silicon and integration partners including MIPS Technologies and Sigma Designs as well as new OEM partners like ViewSonic – enabling consumers to get the Yahoo! Widget Engine on set-top boxes, media players, Blu-Ray players, DVDs, DVRs and other devices that connect directly to the TV.

Yahoo’s TV widgets enable users to consume web content like news or Flickr photos, but also to get online information on things like weather, all of this while watching TV. Yahoo says this last part is crucial to the experience and that web content should not get in the way of actually watching TV.