Information Madness

UFO Moviez, the largest digital satellite cinema network has bagged the satellite rights for hosting Indian Premier League (IPL) matches in Indian theatres.

The company has already signed 50 theatres in West Bengal and are close to rope another 25 theaters to telecast the IPL T20 matches in the theater near you.

UFO has more than 1,700 digital screens across India has tied up with Crown Infotainment which holds the distribution rights for IPL 2010. The company has so far signed 550 screens nationally including 200 multiplexes and plans for 1000 screen nationally.

To make the theatre atmosphere like the stadium, there will be IPL T20 cheerleaders, cinema jockey and celebrities visiting theatre during the intervals. Agarwal said, "As no major Bollywood films will be released during IPL, this will serve as profitable alternate revenue generating entertainment content for the exhibitors. The high definition format of IPL matches, which means better quality and more content on screen, and without advertising breaks, should attract viewers."

So at the same cost as your movie tickets, you will be able to watch high definition format of IPL matches, better quality and more content on screen, and without advertising breaks. Pretty neat..