Information Madness

Shemaroo EntertainmentMoMedia Internationalhaveconcluded an exclusive five year deal with BT Vision to create and manage Bolly & Beyond, its brand new SouthAsian VoD service for the UK

Shemaroo and MoMedia will manage andmarket Bolly & Beyond, a subscriptionservice due to launch later in September 2009 on British Telecom’s IPTVplatform, BT Vision. The service will target South Asian communities in the UKwith a mix of Bollywood movies, music and television shows and will beavailable to subscribers for £6.85 per month.

Commenting on the deal, Jai Maroo,Director, Shemaroo Entertainment, said:

We are delighted to be workingexclusively with BT Vision on this brand new VoD service. With our large anddiverse library of content and our strong relations with all the major contentproducers in India, we are excited to be providing a unique entertainmentpackage to the South Asian communities residing in the UK. As a major content companywe strive to innovate in the digital space.

Lucas Bertrand, Co-Founder &CEO, MoMedia International, added:

We are proud to be offering our managed VoDsolution to BT. We are seeing an increasing number of platforms outsourcing allor part of their digital TV services to specialist partners such as ourselves.

Marc Watson, CEO, BT Vision, said:

{xtypo_quote}We aredelighted to be bringing a wide range of quality South Asian programmes to BTVision. Bollywood fans can now choosefrom an extensive library of TV and Film and watch what they want, when theywant it. This is a great addition towhat is already the UK'sbiggest on demand service for TV, film, kids, music and replay programmes.{xtypo_quote}