Information Madness

YouTube has now introduce a block buster channel called as YouTube Box Office, it release one block buster movie for every month. We can watch and enjoy the movie without pay. The channel will open with the introduction of block buster movie Yash Raj Films' Band Baaja Baaraat.

It provides 1500 movie catalogue of regional movies other than bollywood movies, this channel is only available for India, and the major sponsor was the Intel the leading chip maker.

 

"We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute; this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilise the platform and engage the YouTube community" said by Gautam Anand, Director ,( YouTube Japan-APAC Content Partnerships ).

"Intel is extending the 'Smart visuals, brilliant performance' positioning of its latest second generation core processors with this association. The YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs". - Sandeep Aurora, Director, (Marketing, Intel South Asia).

You Tube work on a revenue share basis towards bringing more premium content and fresh offerings to this channel and has plans to collaborate with partners in India.

"Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetisation aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience". Stated by Anand Gurnani, General Manager, (Digital and New Media, Yash Raj Films).

The blockbuster Dabangg, hit a mark of over 1.3 million views. The live streaming of IPL made a huge response from the cricket lovers in india, so It is not surprising that YouTube is looking at a very lucrative market in India.