Information Madness

Sports Illustrated Indian Edition

Hiren Pathak

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Sports Illustrated is an American sports magazine owned by Time Warner. Sports Illustrated magazine has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men. India has millions and millions of cricket fan so it is an obvious step for Sports Illustrated to tap the Indian sports fan market.

Time Inc and Dennis Media TransAsia India have come together to launch Sports Illustrated (SI) India. The monthly edition will make its debut in the country on October 5.

Priced at Rs 100, the magazine will have an initial print run of 1,00,000. The content mix of the Indian edition will include a combination of guest columns, in depth analysis of sports and photography. The debut issue will have 128 pages, out of which 100 will be dedicated to editorial and the remaining for advertising.

SI India has roped in names like Saurav Ganguly, Farokh Engineer and Shiv Kapur for the guest columns. The cover feature of the first issue of SI India will have 20 greatest Indian cricketers of all time.

Would you be buying Rs. 100 Sports Illustrated Indian Edition?

Written By: Hiren Pathak. You can contact him at informationmadness AT gmail DOT COM
Our valuable member Hiren Pathak has been with us since Tuesday, 12 December 2006.

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Comments (2)

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Aditya Mookerjee
2011-03-04 23:54:40
I used to read a lot of magazines per month, but the magazine I really miss is the print edition of Cricinfo. Also, I would love to read Sports Illustrated, but not necessarily for the swimsuit edition. Perhaps, Sports Illustrated is the premier brand among sports magazines, and I presume, because of their quality of journalism. Today, I would readily read every issue of Sports Illustrated India, and Auto Bild, the magazine brought out by India Today group.

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ratan sharma
2010-10-25 15:49:31
PLEASE LE US KNOW THE CONTACT PERSON ALONGWITH MOBILE / LANDLINE NUMBER AND FULL ADDRESS OF YOUR LOCAL REPRESENTATIVE FOR ADVERTISEMENT.

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