Information Madness

If you remember, earlier this year UTV New Media Ventures launched a music video channel called UTVatPlay to earn some additional revenue from the movie content it owns.

 

Now it has launched a new service called Audio Cinema, under which movies will be packaged in audio clips of 60 minutes duration each, and will be made available to both mobile and landline phone users.

 

The clip will consist of narration and dialogues from the movie.

The Audio Cinema service will be available across all major telephone operators in India and to access and listen to a movie, consumers have to dial 505999555 and select the movie.
UTV is planning to offer 2008 movies in Hindi, English, Telugu and Kannada within the first year of the service. This will includes movies like Fashion, Sholay, Prem Loka, Thalapathi and Gang Leader.

 

Now the question I have is, who would want to listen to a movie without watching glamarous celebrities and hot scenes? Would you pay money to listen to a movie? I would prefer to pay for the movie that I can watch and listen on my mobile.