TV commercials are always a good way to promote your goods, services, organizations or your ideas across millions of viewers. They reflect the culture, society, needs and people. Reliance ADAG launched their product BigAdda.com and now using TV commercials, its attracting millions of visitors. If a company launches a new product, they market it via TV commercials. But sometimes it can go wrong.
Looks like that's what happened for Axe. Axe launched its dark temptation TV commercial but the ad has been {ln:nw:http://www.afaqs.com/perl/news/index.html?sid=21978 'termed} indecent, vulgar and repulsive by the I&B Ministry, which has also asked the Indian Broadcasting Foundation (IBF) to advise its members to discontinue airing it.
Check out the commercial that I am talking about below...
Similarly there was another commercial about Lux Cozi which got into controversies and finally they had to take it off the air. Check out that ad below.
Dominos has also {ln:nw:http://www.afaqs.com/perl/news/index.html?sid=21979 'launched} a new TV commercial. The old man is confined to his home due to a leg injury, which upsets the children. They pitch in their little belongings and money to order Domino's pizzas. The pizzas are delivered to the old man’s home, where the children have a happy time, savouring the pizzas and enjoying the old man’s company