Information Madness

You may have already watched the Hindi Film New York which is directed by Kabir Khan, produced by Aditya Chopra under Yash Raj Films. If you haven't watched the film, you will. But if you are living in Delhi area, you will have one more reason to watch the Film.

Big Street, the out-of-home division of Reliance Big Entertainment, has brought the New York skyline to Delhi.

Big Street presents a life-size replica of the actors, along with a fully illuminated New York skyline at the Delhi Metro Stations.

The 3D backlit structure and cut-outs were designed by Hiral Shah from the Big Solutions team, which is part of Big Street. Pinto wanted to create a backlit structure of the New York skyline, which is also present in the movie poster. "This comes across beautifully and we could work very well with it. It draws a lot of attention. The design was approved by Aditya Chopra of Yash Raj Films and the fabrication was then done. We were able to deliver exactly what we set out to do," says Pinto. He shares that people have been clicking photos with the innovation and even uploading them on Facebook.