Information Madness

Social Networking Giant Facebook has been named as the most searched brand by UK web users last year, quotes Experian Hitwise. Hitwise survey revealed Facebook as the most searchable brand by the users in the UK. It means Facebook becoming the most popular internet brand. Branding will surely garnish Social Media in the future.

According to Research Analysis by the web analytics firm, Google's video-sharing service YouTube in the second position while online auction site eBay, etailer Amazon and high-street retailer Argos secured the rest of the top five most-searched brands.

Experian Hitwise also exposed that during 2010, 3.5 percent of all searches in Google, Yahoo and Bing were commonly looking for the social network. YouTube accounted for one percent of all UK internet searches in 2010 and, as per as Experian Hitwise, visits to the site grow by 22 percent in the same year. In addition to this, the web analytics takes into account misspellings and abbreviations such as 'facbook', 'fb' or 'facebok', the social network accounts for six percent of all UK searches.

"Social networking is now the most popular activity online for UK internet users," said Experian Hitwise's research director, Robin Goad. "We know that these social networks are extremely popular, but it's interesting to see how much impact brands like Facebook are having online against major retailers and news and media brands. The key for companies now is to make the most of the brand equity Facebook has and to ensure their own brands are represented well on sites like Facebook." (Courtesy: PC World)

Hitwise report replicates a new image of Online Branding especially in Social Media. In last few years, Social media has been turned out as the key player in the every industry whether it is advertisement or marketing sector. It’s new medium of communication, particularly after the recent earthquake at Japan & Libyan uprising.

News Source: PC World, Image: Mashable