This new innovative initiative is currently being tested on one per cent of its users, delivers promotions based on real-time conversations, New York Post reported. So from onwards, if someone posts, 'Thinking of pizza for dinner', a company such as Domino's could ship a web ad to that person instantly, reports News.com.au. This new advertising formula which was reported in Ad Age will open new era of real-time basis advertising. At the same time, it will also raise issues like usual privacy. Since here companies will use personal data of user for commercial purposes.
The firm was serving up real-time ads based on the same information it already gathers on users, only faster, said experts. It rang up ad revenue of $1.86 billion in 2010, according to eMarketer, which was forecast to more than double to $4.05 billion in 2011. ~ (Courtesy: ANI News Agency)
Of course, it will benefit advertisers because they are supposed to get the real time requirements of users. But again, Facebook needs to some homework over privacy concerned issues. Otherwise, Facebook may face some troublesome situations in the future. Company’s has not so good records in terms of Privacy issues. It’s tough deal for Social Networking giant to survive in the pool where users’ are sharing their personal deals.
Promos based on real-time updates offer a new doorway to advertisers looking to steer purchasing decisions. Till now, Google & other search engines have only used such formulas to divert the traffic towards particular site. If everything goes on track, then it will surely bring revolution in the field of Social Media & Advertisements.
News Source: ANI , Image: edwardkhoo.com
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