Information Madness

Retailers all over the world know how to manipulate all your senses including the olfactory ones. At the year end and during the holiday season, you invariably return home from your shopping with far more stuff than you had actually intended. Do you know why? It may be because of cinnamon. Don’t laugh it off! Why does the smell of cinnamon make you spend money? The answer may surprise you as you may have been seduced by something that you can neither see nor hear.

If you really investigate, you may find out that there will be a perfect blend of pine and cinnamon carefully camouflaged and placed strategically among the glitz and the tinsel decorations in the shops.

Dr. Gemma Calvert, who is a modern brain imaging expert, reports from Oxford, England that smells have a remarkable ability to reactivate childhood memories. A group of volunteers was exposed to cinnamon and their reactions were reviewed. As they took in the sweet spicy scent, their brain triggered up, engaging them emotionally. Cinnamon is one of the main ingredients that is linked with baking and cider making rituals during Christmas and New Year and has the potential to trigger an emotional reaction. The reaction is to want more like a child and develop a desire to possess. So, retailers are trying to sell you a lot through your nose and you may have to spend too through your nose if you are not careful and wary about this hidden fact. The whole thing may be being done in a sneaky manner.