Information Madness

When it is concerning blogging, it is important to consider writing good article headlines. An article’s content may be counting the most and a headline may be considered an afterthought when you finish writing an article; but, if you want to be different from the others and you want your blog to stand out from the competing bloggers, then good headlines are very important to attract people to your site.

Good headlines are your two-second window of opportunity to prove that your article is worth reading and that your website is worth visiting. Two seconds is the average amount of time a reader dwells on an individual search item before deciding to click on it or move away.

How can you write better headlines?

1. Use the headline as a target tool for your intended audience - The headline has to accurately reflect on the specific topic that you are presenting. As a blogger, your focus has to be on grabbing the attention of specific people who are likely to search the topic you are writing about.

2. Use words that can sound beneficial or solution worthy - The use of `why’ or `numbers’ is an effective technique to convey ideas, suggestions or solutions through your headline. Other words such as `how to’, `what’ and `when’ are also effective words to begin your headlines with. Be creative and do not be afraid of being aggressive.

3. Use vital keywords in your headlines – Keywords are important because your target audience is waiting to use these keywords to search for answers to various questions. Use of keywords in your headline is like suggesting to your prospective visitors a key to unlock a door to some of the answers they are seeking.