Information Madness

Its weird but I was reading Sify news about Nasa's Live Webcast for Solar Eclipse and I noticed a comment box with Abhishek Bachchan's photo at the bottom of the page. At first I thought its just an advertisement from Idea Cellular but after looking closely, I realized that it was a comment box where users can submit their comments related to the news story.

While its weird, can you actually do that? Does Idea and Sify News have a partnership agreement for showing such ad?

What do you think? Is that an advertisement or just a design? If its design, why would someone wants to put Idea Cellular's picture for the comment box?

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