In addition to being the largest global category in the footwear industry at roughly nine billion dollars, Running is also a sport which is best suited to India. It’s a common man's sport and the most economical one, all you need is a pair of running shoes and a running track. You don’t have to be a part of any club or sports center and you are not limited by time, you can run anytime of the day and anywhere you like. Running is the easiest and the most refreshing sport. Just wear your running shoes and RUN EASY.
In a nation which is dominated by cricket Reebok wants to create and evolve a sport which would involve the consumer directly and not just as viewers.
With Reebok’s three award winning collections of footwear in running i.e. Premier Running, Versatec Running and Vision Running, Reebok is equipped with the right technologies and the price points to cater to the need of the serious runner as well as the consumer who has just started running.
“The Reebok ‘Run Easy’ movement is a unique initiative aiming to redefine people’s perception about running as a sport merely for the fittest. We want to enhance our association with consumers of all levels of athletic ability and want to promote running as every one’s sport”, commented Mr. Subhinder Singh Prem, Managing Director, Reebok India at the launch in Delhi.
If you are serious about running, they have their own website called "GoRunEasy.com". The website has interactive google map where you can enter the city name and it will list all the running track for you.
For example, I entered Chennai and I got four track information.
- Home to Sangeeta opp IIT
* Avgrating is 2 Stars. 5.93 miles
- LIghthouse to Labour Statue and back
* Avgrating is 3 Stars. 3.25 miles
- Marina - Anna Salai - GN Chetty - Santhome
So start running !!
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