Get Free Air time Talk From Cellcom
While mobile advertising in India still trying to find its way, this can be a nice lesson for Indian mobile operators. Israel's Mobile Phone operator Cellcome launched a new advertising model in Israel which lets its subscribers accumulate free air time in exchange for watching commercials.
Cellcom, Israel's largest mobile phone operator with 3.1 million subscribers at the end of June, will award customers up to 45 minutes per month of free air time for watching the commercials. At the end, viewers will have to answer one or two advertiser questions to prove they paid attention.
While advertising text messages for few Rs. can be a tempting deal, if mobile operators give free outgoing calls minute in India, it can be a huge success specially in young generation crowd.
What do you say about this advertising model?
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