This is the feature that I have been waiting for quite some time. If you are a blogger, you know how important it is to actually keep an eye on topics that you cover in your blog. Google Alerts, used to be email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Today Google Alerts team launched support for feeds, a feature you can use to receive alerts via the feed reader of your choice.
Once you sign in to Google Alerts and create an alert, you can opt for feed delivery by clicking 'Edit' next to your alert on the 'Manage Your Alerts' page and changing your 'Deliver to' selection from 'Email' to 'Feed'